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the blog
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featured post
July 2, 2010
Vehicle Wraps
A Rare Breed
Published 11 years ago on July 2, 2010By Steve Aust SIGNS OF THE TIMES JULY 2010 ISSUE
February 17, 2021
Marketing
The psychology of branding: what it says about your business
Branding and psychology go hand in hand. The choices you make about style, tone, look and feel are the blueprint of your brand. Here’s how they reflect your business personality.
February 11, 2021
Vehicle Wraps
How much does it cost to get your car wrapped?
Great question. Let's dig in and see what the cost of a vehicle wrap might be.
December 20, 2019
Marketing
Businesses use advertising to compensate for neglecting these 3 principles.
Oh the crazy world of trying to make end's meet [...]
December 20, 2019
Marketing
4 Huge Mistakes When Starting a Business
Don't Make the same mistakes most people [...]
December 20, 2019
Marketing
Advertising is the brands defender, not the builder!
If your brand is not built and steady, I would be very careful with advertising.
December 20, 2019
Inspiration
Becoming valuable should be your life's mission.
Face it, life is a race and more often than not involves rats.
December 20, 2019
Marketing
Cognitive Categorization and Marketing are Connected
Marketing is a broad term and has many channels [...]
December 20, 2019
Marketing
Do you need a good brand to be successful?
I have to get this out of my head because it is killing my sleep schedule. [...]
December 20, 2019
Marketing
How to Make the Most of Your Marketing Services
When hiring a full-service digital marketing agency, you're getting a host of services in one convenient package.
December 20, 2019
Inspiration
Managing the Creative Types
Managing creatives can have it's challenges.[...]
December 20, 2019
Inspiration
Perspective - so powerful yet so drastically negated.
Ever heard about that other guy's shoes?
December 20, 2019
Marketing
Profit does not equal success!
The fact that many businesses are; inefficient, disorganized, chaotic [..]
December 20, 2019
Marketing
Successful business people should love reality, even if the truth hurts!
Keeping your head in the clouds is the worst thing you can do you in your business.
December 20, 2019
Inspiration
The biggest fear that hurts your business.
If you are like the majority of people, who avoid the truth, then this article is for you.
The future of brick and mortar that laziness is propelling!
That crazy digital bug that's floating around the lazy end user of the retail market is quickly becoming an epidemic.
December 20, 2019
Inspiration
The Headless Executive Got Promoted!
I don't know the best way to describe this monster in business culture today [...]
December 20, 2019
Inspiration
The one thing successful people genuinely covet!
We live in a world that sadly cherishes explanation of the common by dynamic people who understand it [...]
December 20, 2019
Digital
The risks of not having a Privacy Policy
In this post, we will explore the risks of not having a Privacy Policy so that you can make an educated and informed decision for yourself.
December 20, 2019
Inspiration
What are you really selling?
I have asked this question all over America and the results may just surprise you.
December 20, 2019
Inspiration
What I learned from an Ole Cowboy
It's amazing what you'll learn if you just pay attention [...]
December 20, 2019
Marketing
What Is Brand Management?
If you're part of a brand looking to raise its profile in the market, you need an expert in brand management to ensure your presence in the field is prominent and positive.
December 20, 2019
Marketing
What Is Display Advertising?
Display advertising is a major category that encompasses advertising on websites, apps, and social media platforms.
December 20, 2019
Inspiration
What it REALLY takes to be successful.
Have you ever sat down to read a book, a book recommended by a friend in whom you value their opinion?
December 20, 2019
Marketing
What not using logic looks like.
When you ignore logic and use emotion to make hard business decisions.
December 20, 2019
Marketing
Why buying leads is not your best investment.
Purchased Lead generation is an option, but is it the best approach?
December 20, 2019
Marketing
Why Utilizing Data In Your Digital Marketing Strategy Is So Essential
By utilizing past data and predictive analytics, businesses can now generate a better return on investment (ROI)
January 14, 2020
Marketing
What Type of Ad Campaigns Are Right for Your Business?
If you're running a company or product line with a major digital footprint, the best way to increase sales is with a well-designed digital ad campaign
Why Is Brand Development So Important?
If you're working to carve out a place in the crowded digital marketplace for your product, one of the best tools to establish your name is developing your brand,
January 21, 2020
Marketing
10 Keys to Effective Digital Ads
In recent times, digital advertising has become a vital component of marketing strategies. Any serious business planning to do well must incorporate digital advertising in their campaigns.
January 24, 2020
Marketing
What's the Best Way to Find Local Marketing in 2020?
While the biggest part of a digital marketing plan is spreading the word of your product across the internet, it's equally important to market your product or service locally
February 4, 2020
Marketing
7 Reasons Why Every Small Business Should Hire Digital Marketing Services
As a small business owner, you might wonder if it is worth investing in digital marketing.
February 4, 2020
Marketing
Effective Branding in the Digital Era: A Complete Guide
As the online world evolves, branding and marketing are on constant change. Learn how to build a strong business through effective branding in the digital era.
February 26, 2020
Marketing
9 Crucial Tips for Successful Brand Development
Do you want your business to be a household name? Start your path to success by following these tips for brand development.
February 26, 2020
Marketing
7 Common Marketing Mistakes to Avoid
There are a lot of ways to market and advertise your business. Make sure you know the marketing mistakes to avoid to ensure your business success.
February 26, 2020
Marketing
How Video Marketing Services Can Improve Your Business
If you have a strong online presence, then you need to be maximizing your reach.
February 28, 2020
Marketing
5 Easy Tips to Complete Online Reputation Repair
If your business is struggling behind a bad accident, then you're probably ready to move past it. Check out tips for online reputation repair.
March 25, 2020
Marketing
Don’t Infect Your Business, Inject Your Business!
These are unprecedented times. We’ve encountered challenges that have tried our societal mettle before, such as 2008’s economic downturn or the aftermath of 9-11.
March 27, 2020
Marketing
Marketing Questions to Ask a Digital Marketing Agency When Hiring Them
Do you want to supercharge your company's growth? Here are the most important marketing questions to ask a digital marketing agency when hiring them.
March 27, 2020
Vehicle Wraps
Sergio DeSoto Provides Advice for avoiding wrap-installation trouble spots.
"Measure twice, cut once" applies to carefully managing many situations
March 27, 2020
Marketing
The Importance of Content Marketing for Your Small Business
The importance of content marketing cannot be understated. Here's why your business should be creating quality content to tell your company's story.
March 30, 2020
Marketing
Tap Into These Video Marketing Trends to Get the Most From Your Ads
Here are the latest video marketing trends that companies will be using this year to get the most out of their marketing campaigns.
March 30, 2020
Marketing
Creating Digital Marketing Funnels That Turn Prospects Into Leads
Here's how we go about creating digital marketing funnels that turn cold prospects into sizzling leads for your business.
April 24, 2020
Marketing
9 Practical Small Business Branding Ideas to Upscale Your Business
Do you still believe that branding should be left to established companies? If so, these 9 small business branding ideas should convince you otherwise.
April 24, 2020
Marketing
SEO for Growth: Important Trends Businesses Should Watch out in 2020
To make sure that you implement effective SEO for the growth of your business ...
July 17, 2020
Marketing
8 Ways to Do Local SEO Without Building Content
If you want to win at local search engine optimization (SEO)...
February 7, 2019
Design
Businesses use advertising to compensate for neglecting these 3 principles.
Service and providing the potential clients and customers with testimonials is one of the best ways to market.
Happy clients
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My truck. Rocks!
DeSoto took my brand to the next level. I have been loyal for 10 years going on forever.
premium. Premium. premium.
Yes other providers are less expensive. But their product does not perform like DeSoto. I have used other shops and have never gotten the traffic I have now.
my brand from the ground up.
DeSoto has been by my side since day one, now I travel the world and work with celebrities.
