Digital Identity

Explore the current trends in information technology shaping the future. Stay ahead in tech with insights on innovative IT developments and emerging advancements.

Human nature drives sales, but it’s also a scammer’s playground. From fake bank calls to phantom rentals, fraud exploits trust, costing you clients and credibility. Learn why this is your fight and how clarity, consistency, and education can turn instinct into your edge. Don’t wait—protect your business now.

Imagine a cyclist in Surprise, Arizona, cruising through sunlit streets—until a flat tire brings their ride to a halt. Now picture Savage Bicycles’ sleek Mobile Repair Unit rolling up, not just fixing the bike, but reigniting their passion to “Ride Fearless”—and we at DeSoto Consulting are thrilled to help bring this innovative service to life.

Digital preparedness and a strong online presence are crucial for success as we approach 2025. DeSoto LLC provides expert solutions to help businesses and individuals navigate the evolving digital landscape effectively.

In today’s digital age, your business website serves as the virtual storefront, often being the first point of contact potential customers have with your brand

DeSoto LLC is excited to announce its partnership with world-renowned airbrush artist Troy Buck, aimed at elevating his digital presence and expanding his brand.

The tech industry is increasingly recognizing the potential impact of AI,...

The IRS has announced the start of the 2024 tax filing season, with 146 million individual tax returns expected

Get a deep dive into the work that is being done to detect, review, and report child sexual abuse material (CSAM), as well as have the opportunity to hear from incredibly inspiring individuals who are actively taking steps towards greater safety in both online and real life spaces.

In October 2022, an article titled "Why (almost) everything we told you about passwords was wrong"

In today's digitally-driven world, data is the lifeblood of any organization. Whether it's financial records or customer data, losing critical information can have disastrous consequences.

Public schools in a Seattle district filed a lawsuit on Friday against parent companies of the biggest social networks on the internet, alleging social media is to blame for "a youth mental health crisis"

If you're working to carve out a place in the crowded digital marketplace for your product, one of the best tools to establish your name is developing your brand,

Purchased Lead generation is an option, but is it the best approach?

Scratching my head on this one!

While the biggest part of a digital marketing plan is spreading the word of your product across the internet, it's equally important to market your product or service locally

If you're running a company or product line with a major digital footprint, the best way to increase sales is with a well-designed digital ad campaign

Display advertising is a major category that encompasses advertising on websites, apps, and social media platforms.

If you're part of a brand looking to raise its profile in the market, you need an expert in brand management to ensure your presence in the field is prominent and positive.

To make sure that you implement effective SEO for the growth of your business ...

When hiring a full-service digital marketing agency, you're getting a host of services in one convenient package.

As the online world evolves, branding and marketing are on constant change. Learn how to build a strong business through effective branding in the digital era.

I have to get this out of my head because it is killing my sleep schedule. [...]

Here's how we go about creating digital marketing funnels that turn cold prospects into sizzling leads for your business.

If your brand is not built and steady, I would be very careful with advertising.

Do you still believe that branding should be left to established companies? If so, these 9 small business branding ideas should convince you otherwise.

Do you want your business to be a household name? Start your path to success by following these tips for brand development.

If you want to win at local search engine optimization (SEO)...

As a small business owner, you might wonder if it is worth investing in digital marketing.

There are a lot of ways to market and advertise your business. Make sure you know the marketing mistakes to avoid to ensure your business success.

If your business is struggling behind a bad accident, then you're probably ready to move past it. Check out tips for online reputation repair.

Don't Make the same mistakes most people [...]

Oh the crazy world of trying to make end's meet [...]

In recent times, digital advertising has become a vital component of marketing strategies. Any serious business planning to do well must incorporate digital advertising in their campaigns.