Apple made over $120 billion in Q4 2021 alone. This was in part due to the Christmas rush, but also because of their slow pivot towards a more business-targeted company dynamic. These days, they work to assist businesses who use apple by hiring and supporting people with the title of "business expert".
What does an Apple business expert do and how could they help you with your organization? Below we lay out all the information that we have on Apple business managers and what their expertise entails. By the end of the article, you should have a much stronger idea of why you should contact one to strengthen your business.
What Does an Apple Business Expert Do?
Apple business experts are a comprehensive, professional wing of Apple product support. They work to match up businesses and employees with the hardware and software they need to complete their roles to the best of their ability.
Business experts can talk to you about all of Apple's product lines in detail to help support a business that needs to either start up or scale. This will help you decide on which ones you need now as well as help you understand what you need further down the road. This can save you money in the long run instead of wasting it up-front.
They also have a direct line to Apple product support. This way, any issues that you have do not need you to sit in a customer service queue for hours to wait for help.
They can also look into appointments with Apple's technology support desk, the "genius bar". This might even get you a resolution to issues in a matter of hours instead of waiting days like most non-business customers.
These Apple business handlers are often very enthusiastic about helping you succeed. Although they will almost always suggest that you should be using Apple's proprietary services.
This means that while they will know their stuff about their products, you should also know that you may need to look further afield. Especially if you want unbiased advice. Apple's experts often get commission on sales, after all.
How Does an Apple Business Expert Work?
Business experts work both behind the scenes in an Apple store and on the sales floor. If you interact with an Apple associate as a business manager, the associate should call on the business expert. The expert will then begin the process of networking with you to understand your situation.
In discussing issues with you, the expert will start to learn what you need. They will build a profile that helps both people understand how to continue running your business to the highest standard.
Over time, you can build a trusting relationship built on trust, allowing you greater access to Apple's commercial tech support. Should you prove to be a loyal customer, this will continue to open doors for you moving forward.
Apple business experts are also known for their learning. They attend regular briefings and seminars to keep up to speed with the latest information on the company's products. This ensures that you can trust one to have all the information that you might need on the hardware and software that you might be using.
Should you have unique problems, the business expert team will engage in a round of solution-crafting. Should your issue relate to your products, they are likely to start technology troubleshooting. If your problem is more social or training related, they can investigate other ways to help you.
The remit of an Apple business expert is to work with you to help you learn and understand what Apple can do for you. This may cause a sort of brand-related tunnel vision and only focus on Apple products. Despite this, it can help a great deal with many problems that you might have as a business.
What Expertise Does an Apple Business Expert Have?
To be able to perform their role, Apple business experts need to know a lot about both Apple products and solutions. They also need to have a high amount of charisma and comfort around people to allow them to work with customers.
They should be competent with communication so that when you call them you know you are going to have a professional conversation. You should feel put at ease when talking to an Apple expert, even if your issue relates to troubling tech support issues.
Apple business experts are also organizers. Many of them often plan and host in-store sessions that discuss what they can do for businesses in the local area. By attending these, you may be able to find out more about your local Apple business experts and what they offer.
How Can I Find a Business Expert from Apple?
The easiest way to find an Apple business expert is to visit one of their stores. When you talk about your needs with a shop floor associate, they are likely to be able to put you in contact with a business expert who works there.
More Information on Apple Business Solutions
Now that you understand what a business expert for Apple does, you should have a better idea of whether you need one for your own business. Although there are better options out there, you cannot always be sure that an Apple business expert is not trying to sell you something.
If you want unbiased, professional support that you can trust, you should get in contact with us. Our specialists are ready and able to help you with any Apple-related questions you have. So, give us a call today and request a quote to learn what we can do for you.