Challenge

A large flooring distribution and manufacturing company struggled with its existing web presence. Their previous designer failed to showcase the company’s diverse and complex product offerings, leaving customers confused and sales opportunities missed.

The lack of organization also placed an internal burden on staff. The web platform was difficult to manage, updates were slow, and the site could not keep pace with the business’s scale or evolving product lines. Over time, these challenges impacted brand credibility, market visibility, and revenue growth.

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Approach

DeSoto was brought in to design and deliver a digital transformation strategy that would span three years. Our team:

• Organized Complex Data: Audited and structured product information so it could be displayed clearly and intuitively.
• Built a Scalable Web Platform: Designed a new website that could adapt to growth, handle diverse product lines, and remain user-friendly for customers.
• Empowered the Internal Team: Ensured the company’s staff could easily manage content, updates, and product listings without relying on outside vendors.
• Ongoing Partnership: Supported the company throughout a multi-year rollout, ensuring the platform evolved in line with business needs and industry shifts.

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Results

The long-term project delivered measurable business impact:

• Increased Market Share: With a clear, modern, and user-friendly digital presence, the company gained visibility and captured new business.
• Sales Growth: Streamlined product presentation directly contributed to stronger sales performance.
• Operational Efficiency: The internal team can now manage and update the website independently, reducing reliance on external designers.
• Stronger Brand Presence: Customers and partners experience a professional, trustworthy digital platform that matches the company’s leadership in the industry.

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