Challenge

In the early days of the vehicle wrap industry, one of the biggest bottlenecks wasn’t installation—it was design. Creating templates for wrap layouts was time-consuming, tedious, and daunting. For many shops, producing a single vehicle wrap template could take 8 to 12 hours of painstaking work.

This inefficiency didn’t just slow designers down—it limited sales, delayed approvals, and frustrated clients who couldn’t easily visualize the finished product. The industry desperately needed a faster, smarter way to bridge the gap between design and client confidence.

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Approach

Enter Sergio DeSoto. With an eye for efficiency and an instinct for solving technical problems, Sergio asked a simple question: “Why should this take 12 hours when it could take 12 minutes?”

Refusing to accept the status quo, Sergio developed a groundbreaking system for vehicle wrap design that:

• Automated the creation of accurate templates.
• Enabled designers to quickly visualize and present their concepts.
• Empowered clients to see their vision come to life instantly, building excitement and trust.

Sergio patented the system and built a company around it—The Bad Wrap. What began as one man’s determination to solve a problem became the world’s leading vehicle wrap design platform.

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Results

The Bad Wrap transformed the industry:

• Saved Designers Hours of Work: What once took 8–12 hours could now be completed in a fraction of the time.
• Faster Client Approvals: Visual mockups made it easy for clients to say yes, driving more sales.
• Increased Shop Revenue: Shops closed deals faster and grew their businesses with confidence.
• Global Adoption: The Bad Wrap became the gold standard, trusted by wrap shops around the world.

Eventually, Sergio sold the company—but the legacy of innovation, efficiency, and problem-solving continues to shape the wrap industry today.

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