Challenge

A nationwide high-end print provider faced a critical barrier to growth and customer satisfaction: inconsistent product installation. While their printing quality met the highest industry standards, installations were often left in the hands of third parties with varying levels of expertise.

This inconsistency created risk on multiple levels:

• Customer Trust: Clients could lose confidence in the brand if products weren’t installed properly.
• Operational Risk: Poor installations led to rework, delays, and wasted resources.
• Reputation & Growth: Without a reliable installation standard, the provider risked damaging its brand image and ability to scale.

Leadership recognized that to protect their reputation and grow nationally, they needed a system to guarantee installation excellence across every project and every market.

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Approach

DeSoto partnered with the provider to architect a full-scale training and certification program, ensuring installers nationwide could consistently meet high standards. The solution included:

• Custom Training Center: Designed a physical and digital training hub where installers could learn best practices and proper installation techniques.
• Certification System: Built a structured certification process, giving both the provider and their clients confidence in installer competency.
• Collaboration with 3M Commercial Graphics: Integrated supplemental training and endorsement from 3M, lending global credibility and further enhancing installer skillsets.
• Nationwide Rollout: Created a scalable system that could be deployed coast-to-coast, ensuring consistency across all franchise and partner locations.

The program was designed not just as a one-time training effort, but as a sustainable system for ongoing education, evaluation, and quality assurance

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Results

The initiative transformed how the provider delivered its products:

• Installation Excellence: Customers now receive professional, standardized installations—matching the high quality of the products themselves.
• Brand Confidence: The provider gained assurance that every installation reflects the company’s reputation for excellence.
• Nationwide Consistency: With a certification framework in place, the provider can expand into new markets without fear of inconsistent execution.
• Credibility Through 3M Partnership: The supplemental involvement of 3M Commercial Graphics elevated trust and industry recognition.
• Sustainable Growth: The system created a repeatable model that protects brand integrity as the provider scales.

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