Challenge

A neighborhood bicycle shop in North Phoenix was facing a competitive uphill climb. While known locally for quality products and service, the business lacked a strong web presence and struggled to showcase its inventory online. Customers couldn’t easily browse new arrivals, find service options, or engage with the shop digitally.

At the same time, the shop wanted to innovate—offering mobile mechanic services that would bring bike repairs directly to customers’ homes. Without the right digital platform or systems integration, however, the vision remained out of reach.

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Approach

DeSoto partnered with the shop’s leadership to deliver a complete digital transformation. The engagement included:

• Website Development: Built a modern, easy-to-manage website that highlights products, services, and shop expertise.
• Mobile Mechanic Program: Created an online booking system and service model that allowed customers to schedule at-home repairs with ease.
• Blog & Content Strategy: Launched a regularly updated blog to engage the cycling community, share maintenance tips, and strengthen SEO.
• POS Integration: Connected the site to the shop’s Lightspeed POS system, ensuring seamless product updates, inventory management, and sales tracking.
• Scalable Design: Structured the platform so the shop could frequently add new products, events, and promotions without outside help.

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Results

The transformation gave the shop a platform for growth and new revenue:

• Increased Sales: Online visibility and integration with Lightspeed boosted both in-store and online transactions.
• Expanded Services: Mobile mechanic program attracted new customers and deepened relationships with existing ones.
• Community Engagement: The blog built trust and visibility, positioning the shop as a go-to resource for cyclists in the area.
• Operational Efficiency: Staff now manage inventory, updates, and promotions quickly through the integrated system.
• Competitive Edge: With a stronger digital presence, the shop stands out against competitors in the Phoenix market.

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