Challenge

A large Phoenix-based real estate firm relied on proprietary software to manage its operations. While effective in many areas, the platform fell short in one critical category: employee data management.

Key HR data points—essential for talent acquisition, onboarding, and retention—were not being tracked or integrated. This created gaps in:

• Hiring Clarity: Leadership lacked visibility into the data needed to attract the right talent.
• Retention Strategy: Without employee trend insights, turnover risks were harder to manage.
• Operational Continuity: Incomplete or siloed data slowed decision-making and weakened HR processes.

The firm needed a way to augment its existing system without disrupting core business operations.

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Approach

DeSoto partnered with the firm to design and implement a solution that filled the software gaps while supporting HR strategy. Our approach included:

• Data Mapping: Identified which employee data was missing or mismanaged within the existing platform.
• Custom Data Management Tools: Developed systems and workflows to capture and maintain critical employee information outside of the proprietary software.
• Process Integration: Ensured the new data solutions aligned with the firm’s hiring, onboarding, and retention processes.
• HR Enablement: Worked with administrators and HR staff to ensure data could be accessed, reported, and used effectively in decision-making.

The goal was not to replace the existing platform but to enhance it with clarity, structure, and actionable insights.

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Results

The solution delivered measurable improvements for the real estate firm:

• Improved Hiring: Better data visibility allowed leadership to attract and secure top talent.
• Stronger Retention: Insights into employee trends and needs reduced turnover risk.
• Operational Clarity: Leadership gained reliable data to support planning and decision-making.
• System Flexibility: By extending the proprietary platform, the firm avoided costly overhauls while still meeting HR needs.
• Sustainable Impact: HR processes are now supported by tools that grow with the organization.

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