Challenge

A renters’ rights advocate was committed to protecting vulnerable tenants but faced a serious challenge: their small practice lacked the professional presence of larger law firms. Without a strong digital identity, they struggled to attract new clients and were often underestimated—or outright pushed around—by opposing counsel representing landlords and property managers.

The lack of a credible web presence limited their ability to grow, win trust from potential clients, and project the authority needed to stand their ground in negotiations and legal disputes.

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Approach

DeSoto partnered with the advocacy firm to establish a strategic, professional web presence designed to:

• Build Credibility: Create a polished online identity that projected authority equal to larger firms.
• Secure New Business: Position the firm clearly as a trusted advocate for tenants, with an easy path for prospective clients to engage.
• Strengthen Advocacy Posture: Present the firm’s mission, values, and track record in a way that signaled strength to both potential clients and opposing counsel.
• Future-Proof Operations: Ensure the web platform was secure, scalable, and easy for staff to manage as the practice grew.

This wasn’t just about building a website—it was about giving the advocate a digital platform for influence, growth, and resilience.

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Results

The transformation gave the firm the tools it needed to grow and stand firm:

• Professional Authority: The new web presence positioned the firm as a credible, respected voice for tenants.
• Client Growth: Inquiries and new business increased as prospective clients found and trusted the firm online.
• Stronger Advocacy: Opposing counsel could no longer dismiss the firm as “small” or “underpowered”—the digital presence reinforced the firm’s legitimacy and staying power.
• Operational Confidence: With secure, modern systems in place, the advocate could focus on clients and cases instead of technical distractions.

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