Challenge

A Sky Zone franchise owner faced a critical turning point: poor performance and operational inefficiencies threatened the long-term viability of the business. Without a clear strategy to attract new customers, the location risked underperforming benchmarks, potential loss of the franchise license, and ultimately the owner’s personal investment.

For the franchisee, the challenge was not just about profitability—it was about survival. Without immediate corrective action, years of effort and capital would be lost.

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Approach

DeSoto engaged as a strategic partner, providing a comprehensive analysis of the franchise’s operational and marketing data. Through this process, we identified gaps in customer acquisition, retention, and revenue tracking.

We then designed and implemented systems tailored to the franchise’s unique market:

• Data-Driven Insights: Conducted a deep dive into attendance, sales, and customer demographics to uncover growth opportunities.
• Client Acquisition Systems: Built targeted strategies to attract and retain new customers, leveraging both digital outreach and operational improvements.
• Operational Efficiency: Streamlined reporting and management tools to give leadership real-time visibility into business performance.
• Ongoing Advisory: Worked hand-in-hand with the franchisee to adjust strategies quickly and ensure execution delivered results.

By combining analytics with practical systems, DeSoto gave the franchisee both clarity and confidence in the path forward.

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Results

The turnaround was immediate and impactful:

• Franchise-Saving Growth: The location achieved the fastest growth of any Sky Zone franchise nationwide that year.
• Investment Protected: The owner successfully kept his franchise license and preserved his capital investment.
• Sustainable Systems: With new reporting, marketing, and customer acquisition systems in place, the business is now positioned for long-term success.
• Leadership Confidence: Instead of reacting to problems, the franchisee can now make proactive, informed decisions that drive results.

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